US ke TikTok creators apne followers se Instagram aur YouTube par connect hone ki appeal kar rahe hain |
By Seher Dareen
(Reuters) – US-based TikTok creators apne followers se keh rahe hain ki wo unse alternative platforms jaise Meta ke Instagram aur Alphabet ke YouTube par connect karein. Federal appeals court ne kal ek ruling uphold ki thi jisme kaha gaya hai ki TikTok ko ban kiya ja sakta hai, jab tak uski Chinese owner, ByteDance, apne US operations ko 19 January tak bech nahi deti.
TikTok ka US mein 170 million users ka base hai, khaas kar younger audience ke beech, jo isse digital landscape ka ek important player bana chuka hai. Uske short aur engaging videos ne dusre major platforms se users ko apni taraf kheench liya hai, aur advertisers ko bhi attract kiya hai, jabki TikTok Shop chhoti businesses ke liye ek thriving marketplace ban gaya hai.
TikTok ke Chinese ownership aur potential data security risks ko lekar US ke lawmakers ne legislation pass ki hai, jisme ByteDance se kaha gaya hai ki wo apne US operations ko divest kare, nahi to platform ko nationwide ban ka samna karna padega. Friday ko, federal appeals court ne is legislation ko uphold kiya, jis se TikTok ka future uncertain ho gaya hai.
Jabki TikTok ban hone ki discussions kai saalon se chal rahi thi, yeh nayi ruling ne users aur creators mein kaafi alarm create kiya hai, kyunki ab sirf chhe hafton ka time bacha hai. Yeh ruling Supreme Court mein appeal ki possibility bhi kholti hai.
“First time, main samajh raha hoon ki mere kaam ka kitna hissa kho sakta hai,” Chris Mowrey, ek Democratic social media influencer, jiske 470,000 TikTok followers hain, ne Reuters ko bataya. Unhone kaha ki is ban ke economic consequences chhoti businesses aur creators par kaafi impact daal sakte hain.
Platform ke creators ne apne concern aur confusion ko express kiya hai, kuch ne yeh doubt kiya hai ki app survive karega aur apne followers ko dusre platforms par connect karne ki advice di hai, taaki agar kuch galat ho jaye to unka support mil sake.
Chris Burkett, ek men’s lifestyle content creator, jiske 1.3 million TikTok followers hain, ne U.S. mein platform ki staying power ko lekar skepticism dikhaya. “Mujhe nahi lagta ki yeh app yahan ka future hai,” unhone ek video mein kaha, aur apne Instagram, YouTube, X, aur Threads par apni presence ko highlight kiya.
Food aur travel content creator SnipingForDom, jiske 898,000 followers hain, ne apne audience ko Instagram par connect karne ki advice di, yeh kehkar ki wo nahi samajhte ki TikTok immediate danger mein hai. “Humne yahan apni community build karne mein kaafi saal lagaye hain,” unhone kaha.
Kuch businesses cautious hain. “Mere clients ko abhi utna tension nahi hai, kam se kam abhi tak,” Sarah Jannetti, ek TikTok Shop consultant ne kaha. “Wo decision lene se pehle thoda aur tangible evidence dekhna chahte hain.”
(Reporting by Seher Dareen aur Zaheer Kachwala in Bengaluru, Dawn Chmielewski in Los Angeles, Stephanie Kelly aur Arriana McLymore in New York; Edited by Peter Henderson aur David Gregorio)
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